(DFW AIRPORT, Texas – Aug. 17, 2020) – Dallas Fort Worth International (DFW) Airport announced a partnership with The Convergence Collective and the American Association of Airport Executives (AAAE) to introduce a new national customer data-driven model. The ultimate objective will help benchmark, test and rebuild trust in air travel as the industry works toward recovering from COVID-19.
This initiative will engage the North Texas community over the coming year to better understand their views on the future of air travel. The goal is to gain customer insights that can enhance operational decisions to continue maintaining safety, create an enjoyable travel experience, and cultivate trust while at the Airport.
“At a critical time for aviation, this ground-breaking research initiative will accelerate our ability to restore confidence in air travel,” said Sean Donohue, DFW Airport CEO. “We are proud to join forces with the AAAE and The Convergence Collective to validate customer preferences that could help our industry advance the customer experience.”
The initiative utilizes a proprietary platform, developed by The Convergence Collective and Quartr to evaluate trust. This unique platform can be leveraged in making real-time operational and communications decisions. COVID-19 has made most data about consumers and stakeholders obsolete because attitudes and behaviors have changed dramatically.
“We applaud DFW Airport’s leadership on this initiative,” said American Association of Airport Executives (AAAE) President and CEO Todd Hauptli. “This is a pioneering step to inform airport decisionmaking and priorities and ensure that travelers have trust and confidence in our country’s airports. We look forward to expanding the success of this program at other airports across the country, which will futher the benefits of customer data insights and improve the consistency and cost effectiveness of approaches that instill confidence in the air travel experience.”
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About DFW Airport:
Dallas Fort Worth International (DFW) Airport warmly welcomed more than 75 million customers in 2019, making it one of the most frequently visited superhub airports in the world. Centered between owner cities Dallas and Fort Worth, Texas, DFW Airport also serves as a major job generator for the North Texas region by connecting people through business and leisure travel. For more information, visit the DFW website or download the DFW Mobile App for iOS and Android devices.
Founded in 1928, AAAE is the world's largest professional organization representing the individuals who work at public-use commercial and general aviation airports. AAAE's 7,000 members represent some 875 airports and hundreds of companies and organizations that support the airport industry. Headquartered in Alexandria, Va., AAAE serves its membership through results-oriented representation in Washington, D.C., and delivers a wide range of industry services and professional development opportunities, including training, conferences and a highly respected accreditation program.
About The Convergence Collective:
A boutique consultancy, The Convergence Collective helps companies, governments and organizations thrive during periods of transformation and renewal. We bring together the best of marketing communications, data science, business strategy and social impact to deliver resilient economic and social returns at the convergence of business, technology and humanity. The Collective has developed a data-driven approach to understanding and rebuilding trust in order to restart the economy, enabling airports to respond with agility and get Americans flying again. To deliver this new and innovative offering, we have partnered with Quartr Inc., an app-based platform that allows people and businesses direct interaction, creating meaningful value and insights, as well as Dallas-based Kingsbrae Global, an external relations consultancy.